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June 2019
CH. SARRAF & CO. INTRODUCES SOFT COLOR RANGE BY WELLA
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Free from Ammonia and using 100% natural ingredients and recycled packs, Soft Color by Wella brings a whole approach to at home hair coloration. “Soft Color range has the essential ingredients to create a positive and significant disruption in this segment. We are very much looking forward to introducing it to a market looking for a natural, safe, and environment conscious way to approach hair color,” said Tareck Azzi, Personal Care Unit Manager, Ch. Sarraf & Co. Soft Color by Wella is the first advanced kit that combines care and natural benefits. Providing two times the luminosity and offering 90% less hair breakage, Soft Color’s superior no animal origin technology is based on Shea Butter, Aloa Vera, and Coconut oil with color lasting up to 28 washes.

For more information on Ch. Sarraf & Co., click here.
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